Successfully presenting an adoptable pet is not brain-surgery but there are certainly a few best practices you should use that will help ensure the pet is adopted. Some of these suggestions are courtesy of AdoptAPet.com and Petfinder.com.
Promotion Tip #1 IT'S ALL IN A NAME
Shorter, easy-to-remember names work best. Also, you can use the name field to include a short attractive phrase like: “See My Video!”, “loves kids”, “fully trained”, or any other word or words that call out the best feature of that pet (for example “Molly – Loves Kids!”). Adopters will see that on their search results page, and are more likely to click on your pet!
Promotion Tip #2 THE VIDEO
A picture is worth a thousand words… but nothing captures a pet’s personality like a video! You only need 20 to 30 seconds… you can do it with most phones or digital cameras. Why are most rescues too lazy to make a video?? Probably because their fosters don't take the time to make one. It only takes a few seconds ... maybe even 10 minutes if you include the set up and take down time! *gasp* COME ON FOSTER HOMES! Here is your moment to STAND OUT and SHINE!
Promotion Tip #3 THE PHOTO
Oh dear ... how many times have I said that the rescue posted a terrible picture of a dog? TOO MANY! Rescues ... here’s your chance to make your pet really stand out! So DON'T MUCK IT UP! When a potential adopter does a search on a pet website and looks at the results page, the pet’s photo and name are the first things they see. Research shows that the best eye-catching main photo is a close-up of the pet’s face. Here are a few other suggestions:
~ Take the photo in the brightest light possible. This will hopefully eliminate the flash and will help show the actual contours of the pet rather than showing how shadows collect around them. It will also reduce red-eye.
~ Have the pet wear a bright solid color bandana that compliments the pet (how about a blue bandana for a dog with blue eyes?!?).
~ Place a toy or commonly recognized object (like a tennis ball or telephone) next to the pet to effectively show the pet’s size.
~ Take the photo with grass or a soft solid bright color as the background.
~ Make dogs run around first so they are panting and look like they are smiling!
~ Hold a treat right above the camera lens to get the pet to look right at you!