This is one of the longest descriptions of an animal I've seen on Petfinder ... it's very informative but it loses points with the organization. The comment about his 110% beauty quotient also lost points (pictures can say a thousand words, no?). I'd like to see the thoughts grouped together in some sort of logical pattern rather than random sentences about the dog. The pictures are great though - and they earn points for that.
Overall, this ad gets 3/3 for pictures, 3/4 for information and 1/3 for organization ... that's a total of 7 out of 10. Not bad but not great.
Pet Advertisement scoring system
3 for pictures
__________ 1 for more than one picture
__________ 1 for different angles of animal (I don't want to see two identical pictures!)
__________ 1 for good picture quality
4 for information
__________ 1 for information
__________ 1 for quantity
__________ 1 for quality
__________ 1 for no fluffy bunny crap
3 for organization
__________ 1 for easy to read
__________ 1 for grouping your thoughts logically
__________ 1 for the reader being able to pull necessary information out of the ad